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Direct coffee trade for Kenya: Who is fooling who?

Plans by central Kenya governors to sideline established marketers and sell coffee directly kicked up a storm in the market sometime last year. For a sector that has been on steady decline for two decades, the decision was sure to excite the market.

It is desirable that farmers earn more. Small-scale producers have endured slave prices for long. The average pay for small-scale farmers in Kenya has been Sh15,000 annually in the last 10 years. But a family of six in coffee-growing areas needs a minimum of Sh150,000 per year to survive.

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