Tourism CS Balala says ‘the heart’ of tourism is in the counties

Tourism Cabinet Secretary (CS) Najib Balala has described county governments as ‘the heart of tourism’ while stressing the need to reinvigorate domestic tourism. Mr Balala advised tourism stakeholders to work together in repositioning their strategies to enhance domestic tourism in the 47 counties.

He observed that foreign and local tourism activities were heavily interlinked and cut across counties. The CS made the remarks when he graced the Lamu Cultural Festival. The festival attracted one of the largest crowds in its 14-year history. He appealed to county governments to come up with innovative tourism strategies that would tap the unexploited tourism potential in counties.