Ethiopian-born Amrote Abdella has been announced as the new regional director for Microsoft's 4Afrika Initiative, effective October 2015. Previously, the director of Startup Engagement and Partnerships at 4Afrika, she takes over from Fernando de Sousa and affirms Microsoft Corporation's commitment to Africa across the 54 countries.

In her new role, Abdella will oversee Microsoft's investments in Africa, deepen Microsoft's engagements on the continent and scale 4Afrika's work across different markets.

"At Microsoft, our mission is to empower every person and organisation on the planet to do more," Abdella said. "The 4Afrika Initiative is perfectly aligned to accelerate this for the African continent through locally relevant innovation, affordable access and skills development."

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