Let’s use key events to market Kenya

A number of events happening this year can, if exploited, improve the country’s image and showcase its potential as a business and tourist destination. I am sure those in charge of government communication especially at the tourism and trade ministries are working round the clock to tap into these events.

In addition to the GES2015 and POTUS planned for in July, which has already put Kenya on the minds of global investors and travellers, the Pope will be visiting the country later this year, the World Trade Organisation Council of Ministers, the World Assembly of Public Relations Practitioners among others.