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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
The Entrepreneurship for Impact challenge (e4i Challenge) that ran last Friday was one of the biggest events for entrepreneurs in East Africa. The challenge was an occasion to vet, recognise and award the greatest impact start-ups in East Africa.
More than 300 startups had made it for the second round of the challenge but only 100 made it to the final round. One of the slides presented by those who didn’t make it to the final round was the Total Addressable Market (TAM).
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