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The Standard Group Plc is a
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Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Last weekend during a session with our entrepreneurial students on the key components of a business plan, a crucial question emerged on how to differentiate between a company’s users and customers.
At Tangaza, our experience in molding enterprises has shown that you are on the losing end if you are a start-up with users but no customers.
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