Digital madness; a reality check from an insider

CARDIFF, UK: There is a massive chatter flying around attempting to explain ‘digital migration.’ It is a major turning point no doubt it warrants the heavy debate. Adding to this appears to be an academic exercise. This I will gleefully oblige.

We must first defeat a major fallacy though which we have premised our analyses; the media is opposed to digital migration. It is my experience i invite my colleagues to agree or disagree, there is no passing day in the newsroom that technology fails us. Ideas are endless but somehow we are defeated by combination of technology not stretching enough to allow us to do simple things; like a Skype interview or Google hang out without something going horribly wrong. If you succeed you have terrible resolution and static video clearly an abuse of broadcast quality. I don’t know of a single boss that i have worked with both at KTN and NTV that is not frustrated by technology. Obviously, they would want not an upgrade but a complete enabling infrastructure so that those newsroom ideas can flourish.