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| The revelation that Equitel will not charge subscribers to send money on its mobile banking platform that will likely stir market wars. [PHOTO: FILE/STANDARD] |
Nairobi; Kenya: Equity Bank’s Thin SIM will hit the market in a fortnight, a move expected to ignite competition in the Safaricom dominated mobile money transfer segment.
The bank, through its subsidiary Finserve Africa Limited, is entering the telecoms market using its Equitel brand. What has made its entry interesting is the Thin SIM technology, which it’s employing to address the typical Kenyan subscriber’s low tendency to switch providers due to the utility of value-added services such as mobile money.
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