Safaricom in rare panic mode as bluechip firms go after telecoms’ billions

Safaricom CEO Bob Collymore.

Safaricom has in the past been confident, at times even cocky, about competition. Memorable are the many times its former chief executive Michael Joseph talked of the numerous times competition have had an opportunity to ‘eat our lunch’ unsuccessfully.

But the tide seems to be changing and the telco appears shaken by emerging competition. The telling was the admission by its Chief Executive Bob Collymore that the telecoms giant is trying to get its house in order so that it is ready to ward off emerging competition.