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The Standard e-Paper
Informed Minds Prefer The Standard
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
By GEORGE GATHIGI
The other day, a full-page advertisement by a local university caught my eye. The advert spoke of the institution as a brand; how the institution “goes the extra mile to build the brand”; that “the brand sells the product” and “the product defines the brand”.
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