How do you like the person serving your favourite drink at your local? Most men will tell you that they don’t mind some measure of ‘optical nourishment’. By ‘optical nourishment’ they mean a waitress, who is easy on the eye. If the waitress is attractive enough then chances of him returning to the joint are high.
Some pubs are keenly aware of this fact and have gone out of their way to employ ‘attractive’ girls to serve their mainly male clientele. This is as opposed to the frumpy old waitresses – who also doubled as bouncers – that would also drink hard.