Amid numerous claims that the media industry is going down, people are mistaking the changing consumer patterns to mean people are not interested in media. Media is not dying any time soon. So, while newspapers may reduce circulation and radios lose listeners, people have not stopped reading or listening or watching news. What has changed is when, where and how they consume media content. With huge leaps in technology including the advent of Artificial Intelligence (AI), machine learning and automation, which have allowed for breakthrough insights and applications that may truly change the world forever, media content gathering, production and dissemination have changed and altered things.