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Exploit local passions to create jobs

Isaac Kalua

NAIROBI: Kenya’s capacity to rise up from the ashes and from the very depths of despair will never cease to amaze me. Most tellingly, we have arisen from the scourge of terrorism and although we remain vigilant, the country is fully back on its feet. I am persuaded that this resilience stems from a passion and genius that often catapults Kenyans to great heights of achievements.

One of the areas currently benefiting from the zeal of Kenyans is sports betting. Two years ago, SportsPesa was launched in Kenya. Powered on by zealous betting by thousands of Kenyans, the firm is now smiling all the way to the bank, as evidenced by its recent sponsorship of Hull City, a UK premiership team. It is amazing that poor Kenyans will now be funding a team that plays in the richest league in the world!

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