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The Standard e-Paper
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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
By Fredrick Obura
One of the biggest developments in broadcasting that has completely changed the rules of the game is streaming live or pre-recorded content online. The rapid adoption of Internet and changing consumption trends means that the medium through which people access broadcast content has widened to include social media platforms such as twitter, facebook and youtube. Media houses have had to act fast to tap into the growing online community.
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