Last week, I shopped at the Uchumi supermarket on Nairobi's Lang’ata road. It was a nostalgic visit knowing all too well the ups and downs the chain has faced. The economy is likely to rebound after Covid-19, and once vaccinations are done. And maybe this is what the board is counting on. There are two other Uchumi branches that have reopened. Reviving Uchumi is a bold experiment and I am willing to write a case study about it. Why is it bold?
One, when Uchumi was closed down, other supermarkets filled in the gap left. I would love to know how Uchumi intends to win back that market. One of the things they should have done was continue advertising during the closure to ensure customers did not forget what they were about.