Why we need to invest a lot more in trust in trust in businesses as Kenyans

What is your company's most valuable asset? Is it the expensive manufacturing plant that delivers efficiencies and cuts your time to the market?

Is it the decision you made to recruit the best management team who are executing a deliberate strategy? Or is it the prudent use of your investments that equips your business with the right tools for growth? For most companies, their most valuable asset can be a combination of all the above. But in my view, the most critical asset a company can own is Trust.