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Equatorial Commercial Bank re-brands to Spire Bank

By Standard Reporter | July 6th 2016

Equatorial Commercial Bank (ECB) has rebranded to Spire Bank as it announced plans to restructure its operations to meet new business requirements. The latest restructuring also seeks to strategically position the organisation for future growth. As part of the restructuring, Spire Bank plans to review operations of its business units to deliver business value and also increase their efficiency as it targets to move from tier three to tier two in five years. Speaking during the launch of Spire Bank, Managing Director, Tim Gitonga said the bank's 2016-2019 strategy is to grow its banking business through the provision of a complete suite of retail, SME and corporate banking products and services supported by technology to meet the ever changing needs of its customers. "Spire Bank is a fresh brand with renewed energy and motivation for growth," said Gitonga.

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