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President William Ruto has re-embraced the hustler narrative as the country welcomes the New Year. Ruto ascended to power on the promise of uplifting hustlers through Kenya Kwanza administration policies.
In his New Year message delivered at the Eldoret State Lodge on December 31, 2025, Ruto said hustlers had moved from slums to decent houses under the affordable housing programme. He promised more benefits for hustlers in 2026 through subsidised agriculture and increased job opportunities in the housing and roads infrastructure sectors.
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