How Kenya's tourism is riding on sports

Players and spectators at the Magical Kenya Ladies Open got a glimpse of some of the animals. [Courtesy]

For decades, Kenya's tourism offering was largely centred on wildlife and the beach destination. However, the 'beach and bush' experience has become cliche with many other countries on the continent offering similar packages.

The Kenya Tourism Board, the main organ marketing the country as a key destination has been forced to think outside the box and leverage on other activities to reel in the numbers.