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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Last week, Safaricom announced the appointment of Harambee Stars Captain Victor Wanyama as their brand ambassador. This adds to the growing list of corporates that have turned to endorsement of celebrities to market their brands.
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