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Strategic significance of corporate social media accounts

Among Fortune 500 firms, less than 10 per cent of strategies formulated are executed. In the majority of cases — estimated at 70 per cent — the real problem isn’t bad strategy, it’s bad execution.

One of the causes of bad execution is a lack of awareness. For instance, among Fortune 500 firms, it was documented that 95 per cent of the typical workforce does not understand the strategy.

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