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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
By Mark Kimathi
What metrics are the best for a particular website is not always obvious. But succinctly speaking, they should always lead to increase in website performance, whatever the expected performance, be it more sales, more page views, more subscriptions or even more visitors.
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