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Owners of licensed pharmacies are betting on joint branding and purchasing of drugs to enhance their competitiveness.
Instead of operating individually as they have done for many years, they have now teamed up to establish a network by branding their outlets across the country to enable Kenyans easily recognise where they can purchase genuine drugs. The move could squeeze out illegal and unlicensed pharmacies operating in the market. The brand name “Pharmnet”, appearing together with names of registered pharmacies, is expected to distinguish this new network from other pharmacies.
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