×
App Icon
The Standard e-Paper
Stay Informed, Even Offline
★★★★ - on Play Store
Read on the App
The Standard

Fashion firm burns items worth billions to prevent them being sold cheaply

By BBC | 7yrs ago

Burberry, the upmarket British fashion label, destroyed unsold clothes, accessories and perfume worth Sh 3 billion (£28.6m) last year to protect its brand.

Get Full Access for Ksh299/Week
Fact‑first reporting that puts you at the heart of the newsroom. Subscribe for full access.
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in

Related Topics

Burbery Perfume
.

Similar Articles

KTDA appoints Francis Miano acting CEO
KTDA appoints Francis Miano acting CEO
KTDA appoints Eng Francis Miano as acting Chief Executive Officer effective January 16, replacing Wilson Muthaura, who proceeds on terminal leave.
Business
By Fred Kagonye
5 hrs ago
Trump tariff threat casts long shadow over Kenya-Iran trade
Trump tariff threat casts long shadow over Kenya-Iran trade
Countries conducting business with the Islamic Republic risk being slapped with a 25 per cent tariff.
Business
By Brian Ngugi
9 hrs ago
World Bank unlocks Sh5.5b green fund for local SMEs
World Bank unlocks Sh5.5b green fund for local SMEs
The funds are available to entrepreneurs in electric mobility and transport, energy-efficient and green buildings, sustainable agriculture, and waste management solutions.
Business
By Esther Dianah
1 day ago
How KQ's fortunes sank
How KQ's fortunes sank
At the heart of Captain Mabura's “Phoenix Plan” is diversifying revenue streams by transforming KQ from a basic airline to an aviation industrial hub through partnerships with US industry giants.
Business
By Edward Indakwa and David Odongo
1 day ago
Kenya secures landmark zero-duty trade deal with China
Kenya secures landmark zero-duty trade deal with China
The government has confirmed that it has secured a preliminary trade agreement with China that will allow 98.2 per cent of its goods to enter the Chinese market duty-free.
Business
By Brian Ngugi
1 day ago
Motorists miss bigger cut in fuel costs despite drop in pump prices
Motorists miss bigger cut in fuel costs despite drop in pump prices
The Energy and Petroleum Regulatory Authority (Epra) has denied users of super petrol a bigger reduction in retail prices, holding back the full benefit of the falling cost of petroleum products.
Business
By Macharia Kamau
1 day ago
Kenya trade strategy with Iran at crossroad over Trump's warning
Kenya trade strategy with Iran at crossroad over Trump's warning
A threat by US President Donald Trump to impose a 25 per cent tariff on any nation trading with Iran has thrown Kenya’s strategic push into the Middle East into disarray.
Business
By Brian Ngugi
1 day ago
KNCCI opens office in Dubai to curb export losses
KNCCI opens office in Dubai to curb export losses
The office is expected to support exporters in the livestock and meat sector, to the United Arab Emirates (UAE) and the broader Gulf region.
Business
By Esther Dianah
1 day ago
Msossi App set to launch in Kenya to tackle food waste and losses
Msossi App set to launch in Kenya to tackle food waste and losses
The platform allows restaurants, supermarkets, and hotels to list excess food for quick sale to help reduce wastage and minimise financial losses for businesses.
Business
By Selina Mutua
2 days ago
Farmer's Choice achieves global food safety
Farmer's Choice achieves global food safety
Farmer’s Choice Limited, has achieved international Food Safety System Certification (FSSC 22000 V6), a globally recognised standard for food safety management systems. 
Business
By Esther Dianah
2 days ago
.

Latest Stories

KTDA appoints Francis Miano acting CEO
KTDA appoints Francis Miano acting CEO
Business
By Fred Kagonye
5 hrs ago
Trump tariff threat casts long shadow over Kenya-Iran trade
Business
By Brian Ngugi
9 hrs ago
World Bank unlocks Sh5.5b green fund for local SMEs
Business
By Esther Dianah
1 day ago
How KQ's fortunes sank
Business
By Edward Indakwa and David Odongo
1 day ago
.

The Standard Insider

.

Digger Classified

GET OUR NEWSLETTER

Subscribe to our newsletter and stay updated on the latest developments and special offers!

CONNECT WITH US

FOR THE LATEST JOB ADVERTS

join Digger Classifieds telegram channel
The Standard
© 2026. The Standard Group PLC. All rights reserved