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Equity takes on Safaricom with free money transfer

From left: Airtel Africa CEO Christian De Faria, Equity Group CEO James Mwangi, Chief Officer – Finance, Innovation and Payments John Staley and Finserve Africa Ltd Chairman John Waweru during the launch. [Photo: Courtesy]

Mobile phone subscribers in Kenya stand to win big after Equity Group Holdings Limited (EGHL) officially launched Equitel, which it said will offer free money transfer, voice and data services.

Through the new Mobile Virtual Network, Equitel, Equity will provide voice calls at a standard Sh4 across all networks and Sh1 for SMSs, setting the stage for a price war among mobile service providers in the country.

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