Helping farmers farm the fields of Uganda with a simple new innovation

Mastercard Community Pass team speaking to farmers and cooperatives during the 28th National Agriculture Show in Jinja hosted by the Uganda National Farmers Federation (UNFFE).

Farmers know all about transformation. There are few better examples than planting a seed in the right soil, adding the right combination of water and nutrients - and then seeing and supporting the transformation. But being a farmer is also to understanding challenges.

If farmers can sell more crops, and earn more money, they can make a better life. In principle, it sounds straight-forward, but out on the fields, far from a physical marketplace or reliable internet, it's not the simplest process to know the latest fair price and market value for crops. Delayed payment is another challenge, which affects cashflow and, access to credit and loans to buy good quality seeds, fertilizer, and equipment.