Isuzu launches locally assembled mu-X SUV, cuts price by 27pc

 From (L-R): CS for Investments, Trade and Industry, Lee Kinyanjui, Managing Director, Isuzu East Africa, Rita Kavashe, President, Isuzu Motors International Operations (IMIT), Junichi Kubo and Engineering Vice President, IMCT, unveil the newly locally assembled Isuzu mu-X luxury SUV. [File, Isuzu EA]

Isuzu East Africa (Isuzu EA) has launched the locally assembled Isuzu mu-X luxury SUV, marking the first time the model is being assembled outside Thailand.

Speaking during the launch on Monday, February 2, Isuzu East Africa Managing Director Rita Kavashe said local assembly has enabled the company to improve access for customers and reduce prices.