TVS Motor eyes Kenya's market with premium models

The Apache line, which enjoys a cult following globally for its racing DNA, now joins Kenya’s increasingly competitive performance bike segment. [Wilberforce Okwiri, Standard]

‎India’s TVS Motor Company has set its eyes on Kenya’s fast-growing premium biking community with the rollout of the TVS Apache RTR 180.

‎Unveiled in Nairobi in partnership with long-time distributor Car & General, the launch signals a strategic push by the manufacturer to deepen its footprint in East Africa, marking the brand’s first official entry into the local market.