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Flower exporters mull value addition as they eye new markets

KFC Chief Executive Clement Tulezi. [Wilberforce Okwiri, Standard]

The United States, Malaysia and Korea are some of the new markets the Kenya Flower Council (KFC) is eyeing as it considers value addition to increase the competitiveness of local flowers.

KFC is also looking to make a comeback to the Chinese market, which is opening up after the long Covid-19 hiatus.

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