Three lessons brands can learn from social media influencer Elsa Majimbo

Social Media Influencer Elsa Majimbo

With quarantine and self-isolation regulations enforced across the globe for much of 2020, Elsa’s comedic monologues - which featured her wearing trendy sunglasses and munching on potato chips - provided a refreshed sense of entertainment.

From “It’s not a mistake” and “It’s a pandemic!” satirical videos, which other online users soon recreated, to the global sensation that she has risen to become today, Elsa has not only found a way to continue to entertain the world but has also shown a relatability to her personality that the world simply cannot get enough of.