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The Standard e-Paper
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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Stories are a powerful tool in creating human connection. The most successful brands in today’s world use the power of storytelling to create a closer, more trusting relationship with their consumers. Research shows that the human brain responds deeply to the descriptive power of stories.
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