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Hangover hits alcohol market wiping out thousands of jobs

Closed club in Kasarani estate,Nairobi on April 2, 2020. Health CS Mutahi Kagwe ordered closure of all Bars in the fight against the spread of Coronavirus (COVID-19) [Elvis Ogina,Standard] .

The coronavirus pandemic has wreaked havoc on alcoholic beverages industry with the result being tens of thousands of jobs lost. The industry and the government have also lost billions in earnings and taxes, respectively.

On the one hand, the pandemic has cut disposable incomes that consumers have to spend on drinks, while on the other, measures put in place to contain the spread of the virus have too had a devastating impact on the industry.

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