Peter Kuguru: What being in business for 47 years has taught me

Peter Kuguru CEO Kanpur Fertilizers & Chemicals Limited. [Wilberforce Okwiri, Standard]

Meet Peter Kuguru, the man behind Softa Soda, the soft drink that was loved by many children in the 90s. His business, Softa Bottling Company, gave giant soft drink companies sleepless nights. The company eventually went out of business after many years and the businessman went on to pursue other ventures.

Only recently, Kuguru, who is the Chief Executive of Kuguru Food Company, invited Kenyans to harvest locusts, which he would buy from them at Sh50 a kilo. As everyone else complained about the ravaging locusts, Kuguru saw an opportunity to harvest them and process them into animal feeds and supplement. He shares with Hustle the ups and downs of a business journey that transformed him into a force.