Travel: ‘We’ll pay pretty much anything for good quality’

Survey of 23,000 people around the world including 500 Kenyans, show travelers want value over cost but often struggle to find it.

Air travellers across the world, including 500 Kenyans, are increasingly prioritizing value over cost, according to the Global Digital Traveller Research 2019 report.

The research conducted by Travelport, a technology company serving the global travel industry, however, found that most travellers struggle to find the much-needed value.