Coca-Cola appoints new general manager, East and Central Africa franchise

Phillipine Mtikitiki
Phillipine Mtikitiki (Photo, Courtesy)
Coca-Cola Central, East and West Africa Ltd has appointed Phillipine Mtikitiki as General Manager, East and Central Africa Franchise effective 1st June 2019, based in Nairobi, Kenya.

Phillipine is a Fast-Moving Consumer Goods (FMCG) professional with a wealth of experience in Operations, Marketing, Planning and Commercial Strategy.

In her new role, she will be responsible for developing and managing the business strategy across East & Central Africa.

Remarking on Phillipine's appointment, Bruno Pietracci, President of Coca-Cola’s Southern & East Africa Business Unit (SEABU) said, “I am very pleased to announce Phillipine’s new role. With Phillipine’s expertise and track record, I am confident that her leadership will take the business to new heights in this region, which is full of opportunity and growth”.

Phillipine said she was thrilled to have been appointed as the first female General Manager for the East and Central Africa Franchise.

She added, “The Franchise has been growing steadily over the last few years, supported by the region’s rapid urbanisation and expanding population. These trends also form the backdrop for our drive towards innovation and creating consumer-centric brands, which I’m very excited to lead.”

Prior to her appointment, Phillipine was a Region Franchise Manager for Southern & East Africa Business Unit (SEABU), leading and executing the business strategy across Mozambique, Namibia, Botswana and Zambia. Having been in this role since 2017, she has a deep appreciation of the dynamics and opportunities this region holds. 

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She joined The Coca-Cola Company in 1998 as a graduate associate. Over 13 years, she worked across the business unit and it’s bottling entities in South Africa in various functions and roles of increasing responsibility. Phillipine celebrated her 20th anniversary with the company in January 2018.

Phillipine holds a master’s degree in Business Administration (MBA) from Henley Business School, a bachelor’s degree in business administration and Honours in Economics from the University of KwaZulu-Natal.

Phillipine takes over from Ahmed Rady who has been appointed as General Manager, Egypt, effective 1st June 2019. He will be based in Cairo, Egypt.

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Coca-ColaPhillipine MtikitikiBruno Pietracci