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The Standard Group Plc is a
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In August 2010, the communications industry regulator slashed the mobile inter-connectivity charges from Sh4.21 to Sh2.21 per minute. The charges set a ceiling on how low operators can price calls across networks. Having it kicked off one of the harshest price wars recorded in the history of the sector to date.
Airtel, then Zain, fired the first salvo by cutting call charges to all networks from Sh8 to Sh3 per minute with marketing and promotional material boldly proclaiming, “this is not a promotion”
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