NAIROBI, KENYA: Entrepreneurs will next week converge in Nairobi to share experiences with a view of overcoming some of the challenges experienced by startups at formation stages.
The coming edition’s theme is dubbed, leveraging on Social Media to Create Revenue, in an effort to enlighten entrepreneurs on how they can use social media to build strong and profitable brands.
Some of the speakers expected to grace the event, are successful entrepreneurs who have tapped on the digital world to grow renowned brands. They are expected to demonstrate to the participants how they have created working businesses, via social media.
They include, Timothy Kimani aka BlessedNjugush, CEO and founder of Njugush Creatives, Anita Nderu, top media personality and social media influencer as well, Waweru Kuria, the Founder of online Financial services platform, InukaPap.
Commenting about the coming event, Insideout Development CEO Hannah Muchuki, said the idea behind the forum was necessitated by the need to address challenges facing entrepreneurs in the country and Africa at large.
“They say, 80 percent of our economy is supported by the private sector which largely consists of the small and medium enterprises. On the other hand, most of these businesses fall before they are 5 years of age. Founders Breakfast Kenya is committed to ensure that we bring together all businesses and share ideas on how to address this,” Ms Muchuki said.
“Looking at this edition’s theme, we realised that social media has a great potential of helping a lot of our local businesses showcase their products and services to the World. I mean, it is way cheaper in terms of cutting on marketing costs,” she added.
The second edition was graced by the Founder of SuzieBeauty Cosmetics Suzie Wokabi, Founder and CEO of Hyssop Properties Naftali Mwangi and Kennedy Nyabwala, the Chief Executive and Founder of Bwala Africa Group.
The event which is organized by Money Series Africa an online business magazine and Insideout Development, a local branding couch firm will take place on March 2 at The Lord Erroll in Runda.