Spirits maker eyes market growth
A local alcoholic beverages manufacturing firm has stepped up plans to meet the growing local demand for quality locally manufactured spirits.
Thika-based Africa Spirits Limited has disclosed that enhanced enforcement action by the Government against illicit and contraband alcoholic drinks has opened up a vast market for local manufacturers.
Brand Portfolio Manager Ascah Ogara says local consumers have embraced locally manufactured products and are increasingly demanding flavoured brands.
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It is estimated that the alcohol industry contributes over 100 billion in taxes to the exchequer.