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e-commerce giant nets record $30 billion in Singles' Day haul

Daniel Zhang, Chief Executive Officer of Alibaba Group delivers a speech during Singles’Day. [Photo: Reuters]

SHANGHAI- Chinese e-commerce giant Alibaba Group Holding Ltd cashed a record 213.5 billion yuan ($30.7 billion) in sales on Sunday during its 24-hour online retail frenzy Singles’ Day, but the event’s annual growth dropped to its slowest rate.

Shoppers in China and across the world snapped up hot items including iPhones, furniture and milk powder starting pre-dawn, with Alibaba recording roughly $10 billion in sales in the first hour after midnight.

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