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After a bruising price-war that saw ride-hailing companies viciously slash prices to attract customers, the battleground is now shifting to innovation and efficiency.
The two major taxi-hailing companies - Uber and Taxify - are now waging their wars on non-price factors. Without legroom to reduce prices further down, Uber, Taxify, LittleRide and Mondo Ride are burning the proverbial mid-night oil to outfox each other on car efficiency and customer service.
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