Coca-Cola Africa: Reorganisation of African operations

photo:courtesy

Coca-Cola Africa has announced a reorganisation of its African operations in 18 Southern and East Africa countries, effective August 1.

 In the changes, Swaziland and Lesotho will be part of South Africa’s operations while Botswana, Zambia, Zimbabwe, Malawi, Namibia, St Helena and Angola will form part of the East Africa block of markets.

Coca-Cola Africa will now comprise two regions, Southern Africa and East and Central Africa. Ahmed Rady, currently East Africa general manager, will lead the expanded region, which includes additional markets from Central Africa.

Newly appointed South Africa General Manager Roger Gauntlett will continue in his role looking after operations in South Africa, Lesotho and Swaziland.

“In line with our strategic priority to drive accelerated growth and evolve into a total beverage company, we have been working to streamline our company structure to allow for speed, agility and role clarity,” said Coca-Cola Africa President Kelvin Balogun in a statement.

 “One of the imperatives coming from this is the creation of larger empowered regional operation