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NAIROBI: Equity Bank's recent entry into Kenya's mobile telephony sub-sector has disrupted the market share of traditional mobile service providers. This is as the bank shares the spoils in a crowded market. According to the latest data from industry regulator, Communications Authority of Kenya (CA), Equity Bank, through its subsidiary Equitel, currently commands a 1.9 per cent market share.
"The market share for mobile subscriptions registered during the third quarter of the 2014/2015 financial year showed slight changes following entry into the market by Finserve Africa Ltd (Equitel) in the previous quarter," stated the report in part. "Airtel Networks Ltd lost 2.4 percentage points market share to record 20.2 per cent, down from 22.6 per cent posted in the previous quarter."
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