Kenyan tourism to feature on CNN

Kenyan tourism will get airtime on ‘CNN International’ after Kenya Tourism Board (KTB) entered into an agreement with the global media firm. In a statement, CNN announced Kenya is embarking on a multi-platform brand campaign with the network .’’

The long-term strategic campaign to promote the natural beauty and people of Kenya begins in May 2015, with digital advertising on the CNN Travel section of CNN International’s website,’’ the statement said in part. CNN noted that the digital activity will be followed by integrated advertising across the CNN International network including two bespoke 30 second spot adverts to run on-air and online. “We are certain that our partnership with CNN will yield positive results in getting our share of tourists back,” said KTB Managing Director Muriithi Ndegwa. -Philip Mwakio