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The Standard e-Paper
Fearless, Trusted News
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Kenya: Many of today’s banking customers expect more from financial services providers. Their expectations are shaped by their experiences outside the banking sector, where content, interactions and features may be much richer and more compelling.
They trust their peers more and rely on recommendations to make decisions on whether to buy one bank’s products and services or shop elsewhere.
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