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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
By Macharia Kamau
Local firms are increasingly having their television adverts made outside the country, citing costs as well as the need by companies to keep competition in the dark about future marketing campaigns.
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