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Standard Group launches E-paper

By | Published Tue, November 1st 2011 at 00:00, Updated January 1st 1970 at 03:00 GMT +3

By Roseleen Nzioka

The Standard Media Group Tuesday launched its electronic newspaper (e-paper), a digital replica of all the editions of The Standard newspapers and The County Weekly paper.

The e-paper can be accessed via the website:

As a digital replica of the newspaper, what a reader sees on the e-paper is exactly as it appears in print and this includes the advertisements as well. Viewing of the e-paper is free for the month of November 2011.

Standard Group’s Deputy Chairman and Chief Executive, Paul Melly (right) speaks during the launch of The Standard epaper at the company’s offices on Mombasa road. With him is the Group Chief Editor John Bundotich (centre) and
Group Chief Operating Officer Sarvjeet Channa. Photo: Pius Cheruiyot/Standard

Visitors only need to register on the website and get access. Back issues of the paper from launch onwards will also be available through the e-paper library.

Deputy Chairman and Chief Executive of The Standard Group, Paul Melly, said the e-paper's target market is the people who consume news using digital platforms. He identified the youth as a key target audience as they are already accustomed to using digital platforms for information.

Mr Melly said the e-paper gives us the opportunity to reach readers outside of normal distribution areas and serve the increasing demand for digital news.

Mr Melly said an e-paper is a different product on the net catering to different consumer needs.

Mr Francis Munywoki Director, Value and Innovation said people who are at faraway places from Kenya and don't have access to the local printed edition of their favourite newspaper can have the look and feel of it through the e-paper.

He said many people working and living in different parts of Kenya and abroad can now read their favourite newspaper from anywhere, adding that the product was now global catering for the 7 billion people around the world.

After the one-month free run, readers will be required to pay a nominal fee to access future editions of the e-paper. Access options are listed as weekly, monthly, quarterly, half year and full year.

Citing the advantages of having an e-paper, Mr Melly said the e-paper provides a unique opportunity to capture the young generation who would hopefully also be drawn to the print edition in later years.

He expressed confidence that printed newspapers were still doing good business in the developing world despite recording widespread circulation declines in Western countries.

The Standard e-paper can be accessed on smartphones, PCs, iMac’s, tablet computers such as iPad and laptops.

The launch of The Standard e-paper comes at a time when media observers around the world agree that the iPad is changing reading habits.

They observe that people often access websites during work hours but analysis by Read It Later has found iPads and other portable devices have allowed people to read in a more traditional way.

Mobile devices are making it possible for readers to take control of when and where to read their news.

A unique feature of the The Standard e-paper is the search facility. You will find a search box on the top of each page where you can find specific news and articles from the printed version of the news.

The availability of The Standard e-paper on smartphones is an advanced service from its complementary M-Paper (mobile paper) service and it’s the new way to read and experience your favorite printed publication online while on the move.

To access The Standard e-paper just log on to:


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