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The Standard e-Paper
Kenya’s Boldest Voice
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
by Macharia Kamau
Advertising agencies are gearing up for good times after months of cutting back on budgets. Players however say, to break even, they need to shift their advertising media and clientele.
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