Cash-strapped Nigerians turn to YouTube for entertainment

A general view of the film set of the 'Yarima' series by director Abubakar S. Shehu, in Jos, on February 28, 2025. [AFP]

"Love in Every Word", a movie by Nigerian filmmaker Omoni Oboli, racked up over 20 million views on YouTube in the first three months of this year, like many Nollywood productions.

It points to a shifting pattern as Nigerians grapple with one of the toughest economic crises in decades after President Bola Tinubu halted petrol subsidies that kept prices all round low and stopped support for the local currency.