Jumia embarks on marketplace model as it lowers prices to mark anniversary

NAIROBI, KENYA: Jumia is celebrating its third anniversary with attractive discounts for its customers between April 5-7.

Jumia opened its Kenyan operations in March 2013 with a paltry workforce of four employees in an apartment office. Three years later, the company employs hundreds of talent and has a strong presence across major towns and cities in Kenya besides being a formidable voice in the industry.