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Not-so-merry Christmas for traders as festive season sales fall

Traders wait for customers in Migori on December 25, 2024. [Anne Atieno, Standard]

The Christmas season, once synonymous with booming business and high profits for traders, has taken a different turn this year.

Traders across the country have expressed disappointment, claiming there was little to celebrate as many saw dwindling sales during what is typically the busiest time of year.

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